Seth Lim is the CEO and founder of Soar Labs. He oversees the strategy and plan for Soarcoin’s growth and drives the passion and process behind the scenes at Soar Labs. His interest in cryptocurrency started in 2012 when Bitcoin caught his attention and he began to start trading different types of cryptocurrency. In 2016, he was managing private funds from investors in China and Dubai to invest in cryptocurrencies such as Litecoin, Ripple and Dogecoin. Seth holds a B.A. in Public Relations from Murdoch University and a Diploma in Information Technology from Republic Polytechnic. An avid gym rat, he goes to the gym at least five times a week to ensure that he sheds enough calories to embark on his food hunts.